A few years ago while visiting New York and cruising around Nolita with my wonderful and incredibly talented friend April Valenica, I walked into a shop called Warm. The boutique was full of beautiful thoughtful items that spoke of craftsmanship, an eye for textiles, and hand made details. Once I made it to the back of the shop my eyes feasted upon a long rack of gorgeous vintage denim. I thumbed through them anxiously as my heart began to beat faster with anticipation. After trying on about five or six pairs, I found the perfect Re/Done denim that fit my bod like a glove.
If you’re like me then you’re constantly searching for your new favorite pair of jeans, and always are on the lookout for that unique pair of Vintage Levi’s that shows character through it’s history and years of wear. But on the flip side there’s a huge issue happening with fashion consumption and it’s always on my mind when I’m deciding to purchase something new.
The Fashion industry is the third most polluting industry in the world, and the second largest consumer of water. By choosing to buy vintage pieces, you can greatly reduce the negative impact the industry has on the environment, while also giving the garment a second life. (Instead of it ending up in a landfill somewhere)
ReDone has developed a company to promote just that. Celebrating the past and future of the jean.. frayed pockets, whiskered coloring, torn knees, and faded denim. They take the vintage pieces apart from the seam and put them back together in more modern styles to fit a women’s body. They’ve got a modern skinny jean, the pair I bought at Warm and still love today, a slouchy, borrowed-from-the-boys relaxed fit and a perfect belly-button skimming high-rise cut. My new favorite.
Fashion is the second largest consumer and polluter of water. Producing one pair of denim jeans uses over 900 gallons of water. This amounts to over 400 billion gallons of water every year just to make the jeans sold in the US. 2,000 different chemicals, including formaldehyde, chlorine, lead, and mercury are used in textile processing. After the water is used in the manufacturing process, this often-polluted water is then sent back to our rivers, lakes and oceans and you can only imagine the impact that’s having.
Re/Done jeans are manufactured in Downtown Los Angeles using water conserving methods and no harsh chemicals. Each pair of denim is hand picked, hand cut and one of a kind, so quantities are limited. They’re the perfect vintage jean with a modern fit that you can feel good about purchasing, and you’re gonna love em’ for years!